Hitting newsstands in September publications, the new brand print advertisements bring to life the energy and humanity of the tagline, "The Luxury of Being Yourself." Credit: Conrad Hotels & Resorts.

MCLEAN, Va. - In honor of its 25th anniversary, Conrad Hotels & Resorts is celebrating its impressive milestone by debuting an entirely refreshed global marketing campaign. Taking a page from the fashion world, the brand and its creative agency, Young & Rubicam (Y&R), have created a breakthrough campaign that captures the individuality of its guests. 

To bring the concept to life, Conrad enlisted famed fashion photographer Anders Overgaard to tell the brand story through highly-styled images. Overgaard, who is known for his work in Harper's Bazaar, Vanity Fair, Vogue, GQ and Interview, used his unique voice to showcase the beauty, local culture and sophistication that Conrad Hotels & Resorts offers to travelers around the globe.

"Conrad Hotels & Resorts is uniquely positioned to offer our guests a world of style, service, and connection," said John Vanderslice, global head of luxury and lifestyle brands for Hilton Worldwide. "With 25 years of experience in creating 'Smart Luxury' for our global guests, Conrad is capitalizing on the strength and vitality of its silver anniversary by debuting a totally refreshed brand campaign."

"This exciting new campaign captures the uniqueness and sophistication of the brand - and the guests who stay there," said Laurie Wooden, vice president of luxury brand management for Hilton Worldwide. "With Conrad Hotels & Resorts doubling the size of its existing portfolio in the next four years in key cities and resort destinations, this global campaign aptly supports the extraordinary growth of the brand."

Hitting newsstands in September publications, the new brand print advertisements bring to life the energy and humanity of the tagline, "The Luxury of Being Yourself."  Images of stylish, global travelers enjoying "being themselves" in and around Conrad Hotels & Resorts worldwide communicate the smart, modern luxury that Conrad is all about. Ads in the forthcoming campaign include:

  • "Noodle Shop," showing two Conrad guests enjoying the local fare in a Hong Kong market.
  • "Departure," shot outside Conrad Hong Kong featuring a confident, beautiful woman who is stylishly dressed and carrying a motorbike helmet attracting attention from other hotel guests.
  • "Fishing," a vibrant shot with the local fishermen in scenic Koh Samui, Thailand.
  • "Infinity," shot at a villa of Conrad Koh Samui (opening September 2011) where two guests playfully take the plunge with the serene Five Sisters islands just off the coast and a spectacular view that continues forever.

Starting this September, consumers can view the campaign in top-tier publications around the world including, Wall Street Journal Magazine, Esquire, Departures, Conde Nast Traveler, Fortune China, Straits Times and Economist, among many others. In addition to the compelling print advertisements hitting stands, the new brand campaign will also extend to an equally distinctive approach for property advertising and other guest touch points. From the in-room collateral to online experience, the refreshed brand identity will permeate all elements of the guest journey, giving Conrad a modern and memorable presence throughout the globe.

Contact:
Robert Allegrini
+1 312 663 6516
robert.allegrini@hilton.com

Lauren Staggs
+1 312 240 3378
lauren.staggs@edelman.com

About Conrad Hotels & Resorts
Conrad Hotels & Resorts is the destination for the new generation of smart luxury travelers for whom life, business, and pleasure seamlessly intersect. Conrad offers its guests an innovative way to Stay Inspired through curated collections of 1-hour, 3-hour, or 5-hour experiences, available through www.stayinspired.com. Guests can manage their stay through the Conrad Concierge service in the Hilton Honors mobile app, getting access to pre check-in and room selection to ordering in room dining and mobile check-out, all from their own mobile device. Consisting of 32 properties across five continents, Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting news.conradhotels.com and follow us on Facebook, Instagram, and Twitter (@conradhotels).

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.